This is a classic dilemma for business owners. It’s a great website with great products and a ready team. You only need more website traffic and more conversions. It would be great if there were a way for you to target your ideal audience. Make sure your website is visible on Google and encourage them to click through using the correct keywords. It’s called Google Ads.
A Google Ads Agency In Australia can be one of the most effective ways to drive more traffic and increase conversions.
Continue reading to learn 5 additional benefits of Google Ads. We guarantee you that you will be able to quickly set up your first Google Ads Campaign by the end of this article.
50% higher likelihood of buying from people who click on Google Ads Why? It’s partly because Google Ads allows businesses to bid on keywords that have the highest purchasing intent. People searching for these keywords are ready to purchase. They aren’t researching or evaluating. They already know what they want, and are ready to go after it.
What about those who aren’t ready to purchase? You can reach them through a remarketing campaign. You can target people who have visited your site before and offer them a more compelling offer.
Google processes more than 5,000,000 searches every day. This is a lot of people looking for something and many are searching to buy.
You can reach this huge audience by advertising online through Google Ads. You also have access to Google’s other audiences such as YouTube videos and Gmail inboxes. There are over 2 million apps and websites that make up the Google Display Network. These users together represent more than 90% of internet users worldwide.
Access to the right audience is better than accessing a larger audience. This is another advantage of Google Ads advertising. Targeting the top keywords for your brand (i.e. the keywords with the highest intent to purchase.
You can also target the most conversion-friendly people with your ads. Google Ads can be targeted based on gender, age, location, or interests. This allows you to narrow down your target audience.
There are no other options. Google Ads is the fastest way for your websites to rise to the top in search results.
This is not SEO where you must wait while you create content, build links, and then promote it as your search results page climbs. Google Ads allows you to quickly create a landing page and bid on the highest-converting keywords.
The greatest benefit of Google Ads may be its ROI. Contrary to other marketing strategies, such as media buys or content marketing, you don’t have to spend a lot and hope it works.
Google Ads uses a pay-per-click (PPC) model. This means that you only pay for people who click on your ads.
It’s as simple as that. You don’t pay for brand awareness and exposure with many forms of marketing. Google Ads is a way to only pay for the results you get. Google’s powerful analytics give you more from your ads campaigns. They provide clear insight into what is working and what isn’t.
Are You Ready To Advertise Online With Google Ads?
Google Ads allows you to target your ideal audience and increase conversions. This will help you improve your ROI.
Your Marketing People can help your brand reap the benefits of Google Ads. We can drive search results, shopping, and other types of ads. Find out more about our services.